MBTI UX Design |  Web Design Psychology | Johor Web Design

What is MBTI
The MBTI was developed by Katharine Cook Briggs and her daughter Isabel Briggs Myers in the 1940s. Inspired by Carl Jung’s psychological theories, they wanted to create a practical tool to help individuals understand their personalities and improve personal and professional relationships.

Since then, MBTI has evolved into a widely recognized assessment used in career development, team building, and even web design psychology to understand how different personalities interact with digital experiences.

—— Not sure about your MBTI type? Take the official test here: MBTI Official Website

Now, let’s explore how MBTI UX design impacts web design psychology and how personality affects user interactions with websites.

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Introvert vs. Extrovert

One of the biggest contrasts in MBTI UX design is between Introverts (I) and Extroverts (E).

  • Introvert (I)-The Minimalist Thinkers
    Introverts recharge by spending time alone and prefer low-stimulation environments. This reflects in their web design preferences:
    ✔ Minimalist design with low visual clutter
    ✔ Straightforward navigation, no excessive animations
    ✔ Neutral colors for a calming effect
    ✔ Text-focused, well-structured content
    ✔ Predictable UI for deep focus and easy exploration
  • Extroverts (E): The Interactive Explorers
    Extroverts gain energy from social interactions and thrive in high-engagement environments. Their web design preferences reflect their need for dynamism and interaction:
    ✔ Bold visuals with vibrant colors
    ✔ Interactive elements like animations & gamification
    ✔ Dynamic layouts with multimedia integration
    ✔ Engaging CTAs that drive user action
    ✔ Personalized experiences with live chats & communities

The Logic vs. Emotion Battle

    • Thinkers (T)-Logic
      Want facts, stats, and logical content. They look for data-driven UX, concise layouts, and comparison charts.
    • Feelers (F)-Emotion

Prefer storytelling, emotional appeal, and human connection. They engage with compelling visuals and personal testimonials.

Judging (J) vs. Perceiving (P): How Structure Impacts UX

  • Judgers (J)
    Like well-structured, predictable websites with clear steps and organization.
  • Perceivers (P)
    Enjoy flexibility, open-ended navigation, and creative layouts.


MBTI has become a worldwide trend, widely used in career development, team building, and personal growth. As businesses and digital platforms continue to focus on user experience (UX), the insights from MBTI UX design offer a new perspective on web design psychology.
By understanding how different personality types interact with digital interfaces, web designers can create more personalized, engaging, and user-friendly websites.

At Johor Web Design, we take inspiration from MBTI-driven user behaviors to craft web experiences that truly resonate. As the MBTI trend continues to grow worldwide, integrating psychological insights into web design will shape the future of more intuitive and user-centric websites.

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